[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.harcov.cz\/mene-za-vice\/#Article","mainEntityOfPage":"https:\/\/www.harcov.cz\/mene-za-vice\/","headline":"M\u00e9n\u011b za v\u00edce","name":"M\u00e9n\u011b za v\u00edce","description":"Podle ned\u00e1vn\u00e9ho pr\u016fzkumu Dalhousie University v\u00edce ne\u017e 60 % v\u0161ech kanadsk\u00fdch spot\u0159ebitel\u016f pova\u017euje cenu za jedno ze t\u0159\u00ed rozhoduj\u00edc\u00edch krit\u00e9ri\u00ed p\u0159i n\u00e1kupu potravin. Cena je kl\u00ed\u010dov\u00e1 bez ohledu na to, co kupujeme. Prodejci si pohr\u00e1vaj\u00ed s cenami, aby tak z\u00e1kazn\u00edky udr\u017eeli ve st\u0159ehu. Stanovov\u00e1n\u00ed cen v sektoru zpracov\u00e1n\u00ed potravin je komplikovan\u00e9. Suroviny, n\u00e1klady za energie  ...","datePublished":"2025-02-28","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.harcov.cz\/author\/#Person","name":"harcov.cz\n","url":"https:\/\/www.harcov.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"harcov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.harcov.cz\/wp-content\/uploads\/img_a317741_w2223_t1528536788.jpg","url":"https:\/\/www.harcov.cz\/wp-content\/uploads\/img_a317741_w2223_t1528536788.jpg","height":0,"width":0},"url":"https:\/\/www.harcov.cz\/mene-za-vice\/","about":["Zbo\u017e\u00ed"],"wordCount":400,"articleBody":"\tPodle ned\u00e1vn\u00e9ho pr\u016fzkumu Dalhousie University v\u00edce ne\u017e 60 % v\u0161ech kanadsk\u00fdch spot\u0159ebitel\u016f pova\u017euje cenu za jedno ze t\u0159\u00ed rozhoduj\u00edc\u00edch krit\u00e9ri\u00ed p\u0159i n\u00e1kupu potravin. Cena je kl\u00ed\u010dov\u00e1 bez ohledu na to, co kupujeme. Prodejci si pohr\u00e1vaj\u00ed s cenami, aby tak z\u00e1kazn\u00edky udr\u017eeli ve st\u0159ehu. Stanovov\u00e1n\u00ed cen v sektoru zpracov\u00e1n\u00ed potravin je komplikovan\u00e9. Suroviny, n\u00e1klady za energie a mzdy pat\u0159\u00ed mezi faktory, kter\u00e9 se siln\u011b prom\u00edtaj\u00ed do politiky v\u00fdrobc\u016f potravin, usiluj\u00edc\u00edch o rozvoj vztah\u016f s jednotliv\u00fdmi prodejci a udr\u017een\u00ed sv\u00e9ho pod\u00edlu na trhu.\tPo desetilet\u00ed vyu\u017e\u00edvali v\u00fdrobci potravin strategii spo\u010d\u00edvaj\u00edc\u00ed ve zmen\u0161ov\u00e1n\u00ed hmotnosti potravin nebo jej\u00edch balen\u00ed, aby tak udr\u017eely ceny na zd\u00e1nliv\u011b n\u00edzk\u00e9 \u00farovni. Tento postup, v anglofonn\u00edm prost\u0159ed\u00ed zn\u00e1m\u00fd jako shrinkflation, je zalo\u017een na prodeji zbo\u017e\u00ed o ni\u017e\u0161\u00ed hmotnosti nebo mno\u017estv\u00ed, zat\u00edmco jeho cena z\u016fst\u00e1v\u00e1 stejn\u00e1, nebo se dokonce zvy\u0161uje. Ve\u0161ker\u00e9 zbo\u017e\u00ed se zmen\u0161uje, a\u0165 u\u017e jde o balen\u00ed zmrzliny, bramborov\u00fdch lup\u00ednk\u016f, su\u0161enek, \u010dokol\u00e1dov\u00fdch ty\u010dinek nebo t\u011bstovin. V uplynul\u00fdch letech prob\u011bhly m\u00e9dii mnoh\u00e9 \u010dl\u00e1nky na toto t\u00e9ma.\tPo cel\u00e9m sv\u011bt\u011b se balen\u00ed potravin zmen\u0161uj\u00ed. Ned\u00e1vn\u00e1 britsk\u00e1 studie nazna\u010duje, \u017ee v sou\u010dasn\u00e9 dob\u011b lze nal\u00e9zt v obchodech s potravinami t\u00e9m\u011b\u0159 3 000 v\u00fdrobk\u016f, jejich\u017e balen\u00ed se od roku 2012 zmen\u0161ila. Tento trend se odehr\u00e1val v obdob\u00ed, kdy ro\u010dn\u00ed inflace cen potravin dosahovala neuv\u011b\u0159iteln\u00fdch 6 %. A tak lid\u00e9 platili v\u00edce za m\u00e9n\u011b a p\u0159edstavitel\u00e9 potravin\u00e1\u0159sk\u00e9ho pr\u016fmyslu byli obvi\u0148ov\u00e1ni z klam\u00e1n\u00ed spot\u0159ebitele. Podobn\u00e1 \u010d\u00edsla p\u0159ich\u00e1z\u00ed i z americk\u00e9ho trhu.\tMnoho americk\u00fdch v\u00fdrobc\u016f potravin p\u0159ipustilo, \u017ee zmen\u0161ovali balen\u00ed, aby tak udr\u017eeli ceny na konkurenceschopn\u00e9 \u00farovni. Mnoho z t\u011bchto produkt\u016f se dost\u00e1v\u00e1 na kanadsk\u00fd trh. Na z\u00e1klad\u011b toho, co se d\u011bje v USA a Evrop\u011b, bychom lze odhadovat, \u017ee v posledn\u00edch p\u011bti letech se zmen\u0161ila balen\u00ed u minim\u00e1ln\u011b 15 a\u017e 20 % v\u0161ech potravin. Potravin\u00e1\u0159sk\u00e9 spole\u010dnosti na\u0161ly zp\u016fsob, jak br\u00e1nit mar\u017ee, ani\u017e by ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f n\u011bkoho popudily.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00e9n\u011b za v\u00edce","item":"https:\/\/www.harcov.cz\/mene-za-vice\/#breadcrumbitem"}]}]